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New general secretary on board at IHMA as organisation eyes expansion

28 August 2020

THE INTERNATIONAL Hologram Manufacturers Association (IHMA) has outlined plans for growth with the appointment of a new general secretary. Serge Wsevolojskoy, who succeeds Dr Mark Deakes, will continue to spearhead the IHMA’s leadership of the world’s major producers and converters of holograms for authentication, ID, packaging, graphics and other commercial applications.

Wsevolojskoy brings extensive knowledge and experience in the security print and authentication industries to the role. He has specific expertise in holographic and optical technologies, security watermarks and inks, RFID and track and trace technologies thanks to holding roles with responsibility for business development, account management and international conference and event organisation.

Now, Wsevolojskoy is looking forward to developing the membership base of the IHMA and reaching out to hologram producers worldwide in order to help them better understand the importance of design integrity.

Dr Paul Dunn, chair of the IHMA, told Security Matters: “On behalf of the IHMA Board, I would like to thank Mark for his contribution to the organisation and the rebuilding of the IHMA’s financial position. We wish him well for the future. The Board now looks forward to working with Serge and continuing to promote the best interests of holography, which is an important and growing sector, across the world.”

Dunn continued: “Holograms are the single most used add-on security feature on banknotes, passports, tax stamps and other products. In his new role, Serge will help the industry to continue to grow and innovate, which remains the key mission of the IHMA, as well as helping the sector to come together as one to meet the various challenges it faces.”

Implementation of ISO 14298

Further, Dunn said: “In this respect, the implementation of the ISO 14298 standard for the management of security print and security foil production processes, and meeting international image registration requirements as well as highlighting the benefits of holography against competing products and technologies, remain priorities for the IHMA.”

Since its foundation in 1993, the IHMA has expanded its membership from a dozen initial members to encompass nearly 100 of the world's leading hologram companies. Through participation in the Trade Association, members actively co-operate to maintain the highest professional, security and quality standards in support of their customers.

In particular, membership of the IHMA signifies that a company is committed to meeting the rigorous requirements of an industry Code of Practice, assuring customers, suppliers and partners alike of ethical business practices and quality products.

Speaking about his new appointment, Serge Wsevolojskoy stated: “The IHMA goes from strength to strength. This situation can be continued by extending our involvement to new and emerging holography companies who contribute to what’s now a growing billion-dollar industry. We need to focus on how we can best serve the current holography sector, while also looking at such things as how innovation is hastening the closer digital interaction of security and brand protection holographic devices.”