The Fire Safety Event and The Security Event “enter new European era”

Since their launches in 2016 and 2019 respectively, The Fire Safety Event and The Security Event have experienced exceptional development. Each year, thousands of industry professionals travel from across the UK to the NEC in Birmingham, firmly establishing these shows as the UK’s leading annual meeting place for the fire and security industries.

Building on this continued success, both The Fire Safety Event and The Security Event have rightfully earned strong international recognition and are increasingly attracting the attentions of European integrators, consultants, specifiers and end users seeking innovation, insight and the opportunity to realise valuable industry connections.

The evolution into recognised European brands reflects that growing influence, while in tandem supporting a long-term vision for both shows to become the leading destination for the wider European market.

Expansion of vision

Importantly, the move signals expansion of vision, not relocation. The Fire Safety Event and The Security Event will remain firmly rooted at the NEC, with the UK market continuing to sit at the heart of both shows.

Nineteen Group notes that the UK industries remain central to these events’ future ambitions. Indeed, Nineteen Group foresees a significant opportunity to welcome even more visitors from European markets, many of which lack a dedicated trade event on such a scale to serve their respective country/region.

This next phase of progression is set to further enrich the experience of all stakeholders, enhance collaboration, drive innovation, open new export opportunities and expand community reach.

Increasing importance

Nineteen Group managing director Tristan Norman informed Fire Safety Matters: “From humble beginnings, The Fire Safety Event and The Security Event have evolved into hugely significant exhibitions in the global calendar for the industries they serve. This repositioning reflects both their continued growth and increasing importance. We look forward to further establishing these events as world-leading trade shows.”

Commenting on the evolution of the brands, and following on from his recent promotion to Group event director across the portfolio, Peter Poole observed: “The direction of a trade show is shaped by the industry it serves and our brand evolution is designed to reflect that journey. The growth of both events has been phenomenal in a relatively short period of time and the continued support we receive from the UK is something we deeply value.”

Poole added: “The UK remains hugely important to us, while this strategic repositioning has been carefully aligned with the growing interest we’re now seeing from across Europe. We’re entering an exciting new phase, reinforcing The Fire Safety Event and The Security Event as the UK’s premier shows in their sector, while also establishing them as the key hub for the European community right here in the heart of the UK. I’m incredibly excited about the additional value this development will bring to our partners.”

Underpinned by hundreds of global leading brands, influential speakers, live demonstrations, networking opportunities and sector-defining thought leadership, The Fire Safety Event and The Security Event have become known for their strong sense of community and culture.

Safety and Security Event Series

Nineteen Group’s Safety and Security Event Series – comprising The Fire Safety Event, The Security Event, the National Cyber Security Show, The Workplace Event, The Facilities Event and The Health and Safety Event – is Europe’s largest exhibition series wholly dedicated to the safety and security of people places and assets.

Covering the entire buying chain, these events provide a unique platform for networking and collaboration. Attendees are afforded the opportunity to connect with major industry players showcasing their latest products and solutions.

*Further information is available online at www.nineteengroup.com