Fire Safety Buyers Report 2026 issued by NSI and BAFE

Among the standout findings outlined in the 20-page research report produced by the two organisations, 94% of decision-makers observes that proof of competence matters more than cost when selecting a fire safety provider, thereby challenging assumptions that procurement remains primarily price-led.

The research also finds that 79% rank independent auditing and certification among the strongest signals of trust, 83% recognise third party certification as a route towards demonstrating fire assessor competence and 81% note that certified providers are worth the additional cost required.

Taken together, the research findings suggest that buyers are increasingly looking beyond traditional trust signals such as reputation or relationships, placing greater weight on independently evidenced competence and assurance.

At the same time, the report points towards a potential perception gap within the wider market. While providers may often assume cost, familiarity or convenience remain dominant procurement drivers, the research findings suggest that buyers are increasingly influenced by accountability, reassurance and the ability to justify decisions under scrutiny.

Deeper shift

Jonathan Webster, head of marketing at the NSI, commented: “Much of the market may well recognise expectations are changing, but this research suggests the shift may be deeper than many realise. Buyers are placing an increasing weight on competence that can be evidenced, not simply competence they have to accept on trust.”

The NSI-BAFE report also highlights rising scrutiny around fire safety decision-making more broadly, with 79% of research respondents expecting investment in fire safety to increase over the next five years.

The report explores how buyers choose providers, what builds trust and how expectations around assurance and competence are shifting.

Other findings from the report include the following observations:

*93% of those fire safety decision-makers questioned say there’s a greater focus and action on fire safety than five years ago

*89% believe fire safety is now more of a strategic business priority

*79% expect monetary investment in fire safety to rise over the next five years

*39% anticipate a significant increase in investment

*97% note that certified providers bring clear benefits

*70% believe that certified providers offer a trusted solution

*69% of respondents observe that certification affords confidence in terms of risk to life being minimised

*Copies of the Fire Safety Buyers Report 2026: Understanding How Buyers Choose Trusted Fire Safety Service Providers are available by accessing the NSI’s website at https://www.nsi.org.uk/fire-safety-report/