Brett Boyd appointed regional sales manager at Hyfire

Boyd boasts an extensive background in project planning and expediting roles gained within large construction companies, among them Bateman, Sandvik, Tenova and Murray & Roberts.

In 2014, he joined a fire protection company in Johannesburg as a fire detection and special risks sales rep, later moving on to a fire and security distribution company in the role of product specialist for fire detection equipment.

Most recently, Boyd served as business development manager in the South East and London for a well-known global manufacturer.

Leveraging expertise

“I’m thrilled to join the Hyfire team and look forward to leveraging my expertise in order to contribute towards the company’s ongoing success. I was drawn to Hyfire by the chance to work with a market-leading manufacturer that offers an impressive array of wireless fire devices. My goal is to maintain the high level of service our existing partners have come to expect, while actively seeking new opportunities to expand awareness of the brand and drive growth.”

Tom Crane, international director at Hyfire, commented: “We’re delighted to have Brett joining the business. His extensive experience, industry knowledge and commitment to exceptional service make him a valuable addition. We look forward to a continued expansion of our market presence and providing unparalleled solutions for our partners and customers.”

Crane continued: “With our top-of-the-line Taurus range of wireless fire devices to showcase, and Brett’s personal dedication and genuine enthusiasm for the role, I’m confident that he will hit the ground running and generate results. Demonstrating to our installer partners how they can incorporate wireless technology within their projects is a key growth area for us and builds upon almost two decades of wireless innovation. With Brett on board, we are even better placed to push things forward.”

Fire protection courses

Originally from South Africa, Boyd relocated to the UK in 2019. He holds a Diploma in Electrical Sound Engineering from Damelin College and has completed various fire protection short courses, including an IFE Level 2 Certificate and training in Gas Suppression Systems, Understanding Fire Detection (SANS10139) and Detection System Design (SANS10139).

Hyfire was launched in 2007, bringing to market some of the first commercial wireless detection and alarm devices fully certified to EN 54. Since then, the Hyfire brand has become synonymous with quality and reliability in the commercial fire sector.

All devices come with a five-year warranty and are supported by a dedicated partner programme. The business is part The Orama Group, itself an alliance of companies committed to keeping people and their environment safe by harnessing and using the power of wireless fire technology and digital systems.

*Further information is available online at www.hyfirewireless.com