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ASFP appoints Louis Bradley to strengthen marketing team
17 June 2024
THE ASSOCIATION for Specialist Fire Protection (ASFP) has announced a new appointment to strengthen its marketing function. Louis Bradley takes on the newly created role of marketing executive to support the wider marketing team in furthering the ASFP’s reach and its member offering.
Bradley will be responsible for creating marketing materials for the ASFP, working across the organisation’s full range of promotion and knowledge channels, including podcasts, video and other member resources. He will also keep ASFP members informed via day-to-day messaging on social media.
Working in this role, Bradley will contribute towards elevating the ASFP’s brand identity, marketing strategy and member services.
Bradley boasts a diverse marketing background. Having worked in-house for large creative recruitment bodies and smaller agencies, he has developed material for globally recognised brands. He also has experience in journalism and boasts commercial copywriting skills, which the ASFP will harness to create more informative content for its member base, in turn keeping them updated on changes within the passive fire protection sector.
Skills and experience
ASFP managing director Mike Ward has extended a warm welcome to Bradley, stating: “We’re delighted to welcome Louis to the ASFP’s team. With his wide-ranging skills and experience, I’m sure that he will rapidly become a pivotal member of the Marketing Department. As we further expand our services and member support, we will need more and more marketing material to work in parallel with our full range of promotional tools.”
In addition to being tasked with developing ASFP marketing materials, Bradley is keen to work with ASFP members to develop collaborative marketing opportunities that will raise awareness of passive fire protection.
*To take advantage of ASFP marketing opportunities, including podcasts and videos, contact Louis Bradley via e-mail at louis.bradley@asfp.org.uk
**For further information on the ASFP and general advice on passive fire protection visit the website at www.asfp.org.uk
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