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Siderise decarbonises UAE export route with FSEW’s Greenflow service
18 October 2025
PASSIVE FIRE protection solutions developer Siderise is the first business in the UK to use international freight forwarder FSEW’s premium Greenflow service, allowing the company to decarbonise the road and sea export route between its main passive fire protection manufacturing facility in Maesteg, Wales and Jebel Ali Port in Dubai, thereby marking a major step in reducing the carbon footprint of its international freight operations.

Siderise’s cavity barriers and firestops are in high demand for projects around the world where stakeholders are seeking to achieve Best Practice fire safety. In order to ensure these orders are fulfilled efficiently without increasing its carbon footprint, Siderise determined to partner with FSEW.
Between Maesteg and Southampton Port, products are transported using FSEW’s own zero-emission fleet of electric HGVs and bio-fuelled trucks, eliminating diesel-related greenhouse gas emissions.
The sea leg between Southampton and Jebel Ali is then subject to ‘carbon in-setting’: an industry-centric audited programme where biofuel is purchased for use by marine vessels, helping to holistically reduce the impact of sea haulage.
To date, 14 containers have been delivered via this new process in less than two months. By using electric HGVs instead of diesel trucks, 2.45 tCO₂e of road transport emissions have been avoided, with only 0.36 tCO₂e generated, including indirect emissions from electricity generation.
This, combined with 20 tCO₂e from sea freight fully neutralised through certified maritime in-setting, brings the total emissions for the entire journey to ‘Net Zero’.
New logistics approach
Sera Turkoglu, ESG manager for the Siderise Group, has explained the impact of this new logistics approach.
“At the heart of our Planet ESG pillar is a commitment to tackling climate change by analysing and addressing our greenhouse gas emissions across all operations. Given that most of our carbon footprint falls under Scope 3 emissions, it’s essential for us to act across our value chain.”
Turkoglu continued: “That’s why we’ve partnered with FSEW in taking a closer look at one of our most carbon-intensive trade routes. We’re the first business to sign up to FSEW’s innovative Greenflow service and the results speak for themselves. After just 14 shipments, we’re seeing how this collaboration enables significant emissions reductions and measurable progress when it comes to decarbonising our international freight.”
The roll-out of electric trucks has delivered benefits beyond cutting emissions, notably so in terms of reducing noise pollution in Maesteg and the surrounding areas. This shift is helping to create a cleaner and quieter environment for the company’s neighbours and serves as a great example of how sustainable innovation can positively impact both communities and the climate.
Further, Turkoglu added: “Being the first company in the UK to take this step is a proud moment. It’s a strategic move towards reducing our indirect emissions and demonstrating that innovation and collaboration can accelerate the transition to a ‘Net Zero’ future.”
Leveraging advanced technologies
Geoff Tomlinson, founder and managing director of FSEW, commented: “One of the biggest and most difficult challenges for businesses is reducing Scope 3 GHG emissions, which often account for over 70% of an organisation’s total carbon footprint. We launched Greenflow to tackle this issue head on, leveraging advanced technologies, renewable energy and data-driven strategies to achieve measurable sustainability milestones, while also ensuring reliable and efficient freight operations.”
Tomlinson went on to explain: “Siderise has been an excellent partner to launch this scheme into the market. Equally passionate about great customer service and committed to emissions reduction, the business has embraced new ways of approaching its freight needs. We were thrilled to be able to optimise this service in order to meet the company’s needs without additional costs. I look forward to seeing where our collaborations takes us next.”
Further discussions are now underway to find solutions to decarbonise the route from Jebel Ali to Siderise’s Dubai site, in addition to optimising other export routes.
*Further information is available online at www.siderise.com
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