SHW Live organiser What Else Events signs media partnership with Fire Safety Matters

05 July 2021

FIRE SAFETY Matters magazine and its publisher Western Business Media have agreed a media partnership with What Else Events to support Safety, Health & Wellbeing Live (SHW Live).

SHW Live will be running two live events in 2022 to reconnect and empower the occupational safety and health communities throughout the UK. The first event takes place at Manchester Central on 15-16 February 2022 and the second at Farnborough International on 28-29 September next year.

The media partnership will see Fire Safety Matters promoting and previewing both events to its highly-engaged audience of 50,000-plus fire safety professionals. In addition, the events will also be supported by Western Business Media’s other market-leading publications Health and Safety Matters, Handling and Storage Solutions and Industrial Plant and Equipment, all of which will also serve as media partners.

Speaking about the agreement, What Else Events’ founder and managing director Tim Else commented: “SHW Live is delighted to announce Fire Safety Matters magazine as its latest media partner. The title’s endorsement underlines the enthusiastic and committed response we have seen from the industry’s key stakeholders since launching just a few weeks ago.”

Else went on to state: “As the market leading title for fire safety professionals, Fire Safety Matters’ reach is unrivalled. The magazine’s readership is highly influential across key market verticals for SHW Live including manufacturing, engineering, construction, transportation and the public sector.”

*Over the next ten days, SHW Live will be announcing ten major new partnerships. You can view these announcements and find out more details about the events by visiting