IFE launches ‘12 Days of Fire Safety’ campaign

Running from 1 December for 12 days, the campaign is sharing daily themed messages across digital platforms and community networks, highlighting common fire hazards and offering simple and actionable safety tips. From decorative lights and candles to cooking safety tips and night-time routines, each day focuses on a specific topic to help individuals and their families stay safe during the holiday season.

Why fire safety matters in the holidays

The holiday season is a time for joy and celebration, but it also brings increased fire risk with many new hazards. With more candles, tree lights and electrical gadgets in the home, the likelihood of domestic fires rises significantly.

Many of these incidents are preventable. The campaign aims to make fire safety easy, accessible and affordable. Fire crews everywhere are under more strain than ever during the holiday season. If there is anything that can be done to assist those crews, every opportunity should be taken to do so.

What to expect

Over the 12 days, the IFE is sharing helpful graphics and downloadable guidance that can be used at home or in the community. Each day’s theme provides practical steps to reduce risks, such as checking decorations, testing smoke alarms, planning escape routes and cooking safely.

All content is available on the IFE’s social media channels and website. It’s designed to be easy to follow and share. Industry professionals are invited to share the IFE’s LinkedIn posts with friends, family and colleagues.

Shared goal

The objective is clear: to educate the public, reduce fire incidents and ensure a safer holiday season for all. Whether you are a fire safety professional, an educator or a member of the public, participation can make a real difference.

Join the conversation by sharing your own safety tips or holiday set-ups using the hashtag #12DaysOfFireSafety. The IFE will release a free downloadable Fire-Safe Holidays Guide, bringing together all the tips in one handy resource.

*Further information is available online at www.ife.org.uk