Fire stopping solutions specialist FSi set to rebrand as FSi Promat

With both firms being part of the Etex Group, the dual branding of the products will combine the global reputation Promat has developed for passive fire protection along with the specialist technical service and support FSi is known for in the fire stopping arena.

All of the existing individual FSi product names will remain the same with just the brand name changing for fire stopping products and cavity barriers. Alongside this, Promat will withdraw its UK fire stopping products from 1 January next year. They will be replaced by the equivalent FSi products.

Knowledge and technical support

Christophe Bind, country manager of FSi, informed Fire Safety Matters: “Knowledge and technical support are essential when it comes to affording customers confidence in fire stopping products. To this end, bringing together the FSi and Promat brand names makes absolute sense.”

Bind continued: “From an FSi customer service point of view, nothing will change at all. These will be the same products, served and supported by the same team and backed by the technical support that’s so highly regarded.”

Further, Bind noted: “We look forward to seeing the FSi Promat brand building on the excellent work of FSi to consistently deliver high quality and versatile fire stopping that makes a real difference to the safety of buildings. For our loyal customers, it’s very much a case of ‘business as usual’, while Promat’s fire stopping customers will benefit from an extended range of products and be able to order directly from FSi’s distribution centre that offers a fantastic service, including next day delivery.”

Dual brand products

Fire stopping products available under the dual FSi Promat brand will continue to be manufactured at FSi’s headquarters located in Measham, Leicestershire and will be ordered from the company’s logistics centre ‘Firesafe and Sound’, which is in Grays, Essex.

Promat provides passive fire protection solutions across the world, including boards and spray coatings, which will continue as a standalone brand.

David Hillier, product manager at Promat, explained: “In the UK, Promat specialises in compartmentation, structural protection, ventilation and service protection. There’s a dedicated specification team supporting the whole supply chain, from architects right through to installers, and backed up by a dedicated technical services team.”

Hillier added: “This move will allow us to focus on our core competencies and accelerate our growth, while using the broad network that is the Etex Group. From a technical perspective, our customers will benefit from a wider product offering with greater depth of testing and certification.”

Approved alternative

Hillier went on to state: “Where certain products are required as part of a Promat system, such as intumescent acrylic mastic, the FSi product is an approved alternative as FSi has been our supplier for several years. Any warranties issued under the Promat brand will remain in place. Future installations using FSi’s products will also be covered by the same warranty.”

Finally, Hillier told Fire Safety Matters: “FSi enjoys an excellent reputation for customer service and the quality of its fire stopping solutions manufacturing. Bringing the brand names together for the fire stopping range in the UK affords customers access to a wide range of specialist products and first-class support.”

*Further information is available online at www.fsiltd.com