MAF Associates boosts senior team with operations director appointment

Responding to “unprecedented demand” for its services following the imposition of the Fire Safety Act 2021 and the recent publication of PAS 9980:2022, MAF Associates has tasked Martin with overseeing the growth of the business. In particular, he will focus on developing a clear and comprehensible service offer that can be effectively communicated through the sales team, website, advertising and other marketing channels.

“Following rapid growth of the business and several new appointments in 2021, it became clear that we needed someone with in-depth fire industry experience to spearhead our growth and strategic development,” explained Mike Fox, founder and managing director of MAF Associates. “I’ve known Gary for many years now and, given that he boasts the rare combination of commercial knowledge and experience gained in roles for industry bodies such as the Fire Protection Association, he was an obvious choice. I’m very excited to see what he can bring to the team.”

As one of only a handful of UK firms able to offer the full range of services necessary to ensure full compliance with the Fire Safety Act 2001, including the stipulations relating to facades and cladding, MAF Associates is acutely aware of the need to meet an ever-growing demand for its services, while also ensuring that quality and professionalism are maintained at all times.

The latter is where Martin will play a key role. A major focus for Martin will be to promote services such as ACT ONE, which offers a fully-integrated Fire Safety Act 2021 compliance solution for clients within the high-rise residential sector.

Challenging period

“After sitting down with Mike and learning all about his ambitions for MAF Associates, I was really excited to become part of the team at what is a challenging time for the fire industry as a whole,” stated Martin. “The team has clearly been doing an excellent job. For my part, I can see further opportunities for growth as we capitalise on demand for the specialist skills and expertise that exists within the team, while also helping to meet unprecedented demand for fire risk assessments and consultancy.”

Martin continued: “What has really impressed me is that Mike is in business for the right reasons. While MAF Associates does need to be profitable, the focus is on delivering a five-star service focused wholly on the needs of clients. It’s not only about delivering a five-star service to our clients, though. It’s also about a demonstrated commitment to training and development for the existing workforce and, indeed, the wider fire sector in the UK.”

Having started out in the architecture space, Martin has worked in varied roles over the course of his career, including those focused on construction and giftware, as well as enjoying a stint running his own marketing agency with clients including B&Q and Indesit Hotpoint.

Decades of experience

MAF Associates was founded by Mike Fox back in 2010, building on three decades of experience in the construction sector, including posts with roofing, cladding and building products companies.

Since 2015, Fox has built MAF Associates into one of the UK’s leading building inspection and investigation businesses, providing detailed reporting and analysis for insurers, building management and construction companies.

Today, the company’s clients include many household names, among them Persimmon. Ultimately, the aim of the MAF Associates team is to build trusted and long-lasting partnership with all of its clients.

*Further information is available online at www.mafassociates.co.uk