Exhibition organiser Informa plc unveils launch of Anticipate London

Informa has stated that Anticipate London emerges as the result of “insightful conversations” with members of a future-focused Advisory Board, which included leaders in the fields of security, safety, facilities management and property from both FTSE 250 organisations and the wider public sector.

Professionals in those sectors currently find themselves navigating a common landscape of challenges and opportunities such as tech innovation and digitalisation, emerging societal and global risks, climate change and the advent of Government legislation.

Through these detailed discussions, it became evident that, in order to better address these macro-level issues, a new forum was needed that would bring “leaders of property and people together” and showcase solutions that create a safer and smarter future for all.

12 months of changes

Chris Edwards, Group director in charge of Anticipate London, commented: “Anticipate London will become the full stop to everyone’s year, looking back at 12 months of changes in safety, security and property and discussing what that means for the coming year.”

Edwards continued: “Our new exhibition for 2024 embraces a fundamental shift in the markets we serve, where many historically defined job roles and responsibilities have become blurred. Global events such as COVID-19, as well as alterations in work patterns and climate change, have catapulted people and property leaders to the forefront of business strategy.”

Importantly, Edwards stressed: “Exhibitors and long-running event partners of the legacy four events should be reassured that our technical seminars will still exist as they always have and continue to attract their core audiences, but Anticipate London will also cater for the future-facing professional interested in the bigger picture.”

International focus, global themes

While Anticipate London is based in the UK’s capital, itself one of Europe’s leading smart cities and a metropolis with a clear strategy for improving its green credentials, both the audience and the topics covered will have an international focus and global themes are going to be represented.

On the launch of the new brand, Alex Robertson (head of marketing for Anticipate London) observed: “Extensive research and consultation with industry experts went into the implementation of the new brand. ‘Anticipate’ is a word that resonates strongly with professionals responsible for protecting employees: an organisation’s most valuable resource. It speaks to the need for being aware of risk and emerging threats, while also serving as indicative of being future-facing and anticipating the latest in technology, standards and Government legislation.”  

*As stated, Anticipate London will take place on 2-4 December 2024 at the ExCeL Exhibition Centre in London’s Docklands and, for the first time, will coincide with the running of the Security and Fire Excellence Awards, the latter being hosted at the Grosvenor House Hotel, Park Lane in London on the evening of 2 December

**Further information is available online at www.anticipate-event.com/london/en/home.html