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Hyfire appoints sales manager for Midlands region

09 November 2021

GLOBAL WIRELESS fire detection and alarms developer Hyfire has appointed Mark Piert as regional sales manager for the UK Central region covering the Midlands and surrounding areas. Piert will now oversee the management of existing partners and the development of new client relationships for the business, which has recently launched the Taurus range of wireless fire devices.

With 27 years’ experience in the fire and security industry, starting out as an apprentice engineer in 1994, Piert is well placed to hit the ground running in his new role. He worked with multinational installers before moving into sales in 2014. Following a successful period spent selling systems, Piert then moved into the product side of the industry and joined Honeywell in 2017 in the role of business manager for Morley IAS.

During that period, Piert covered Northern England and Scotland for nearly three years before becoming business manager for Gent with responsibility for the North West region.

“I’ve been aware of wireless fire devices for a number of years,” stated Piert, “and with the launch of Taurus, it feels like the technology has finally made the move into the industry mainstream. On that basis, I’m very excited to be playing a part in the next chapter for Hyfire.”

Piert continued: “Many installers now see wireless as their first choice, but there are plenty of others who have yet to recognise the many benefits such systems can offer. This is both a challenge and an opportunity for myself and, indeed, the rest of the Hyfire sales team.”

He concluded: “Taurus wireless devices can be programmed off-site and installed in minutes, with no need for cabling or ‘making good’, which renders them ideal for the expanded and updated systems many building owners are currently looking to install, especially so in the residential and high-rise sectors. Reducing time on site is also a key advantage in the post-COVID environment.”

EN54 certification, BS 5839 Part 1 compliance

Hyfire offers a mixture of commercial standard wireless fire devices on the market, ranging from optical, multi-criteria and heat detectors through to notification, alarm, interface and control units, all of them fully certified to the EN54 standard. All products are fully compliant with BS 5839 Part 1.

The company has also recently introduced EvacWireless, a rapid and scalable solution designed to meet BS 8629 for evacuation alert in residential buildings over 18 metres in height.

Speaking about Piert’s appointment, Tom Crane (Hyfire’s business unit director for the UK and Ireland) commented: “With the launch of Taurus earlier in 2021, we now have big ambitions to grow the Hyfire brand in the UK. We know that we have the best product range in the industry. That’s why we need established professionals like Mark, who have fully embraced the wireless revolution, to introduce our products to both new and existing clients.”

Hyfire was launched as Sterling Safety Systems back in 2007, bringing to market some of the first commercial wireless detection and alarm devices fully certified to EN54. Hyfire devices are supplied with a five-year warranty, backed up by a dedicated partner programme, to ensure the best survey, installation, commissioning and after-sales service plus first-class technical support.

*Further information is available online at www.hyfirewireless.com