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Peter Martin promoted to UK business manager at FireMate
25 April 2023
FIRE INDUSTRY remote alarm management and software specialist FireMate has announced the promotion of long-serving sales manager Peter Martin to the role of UK business manager tasked with overseeing the company's business operations across the UK and Europe.

Martin has worked for FireMate in his previous role since 2019, prior to which he served in various positions within the fire industry, including servicing extinguishers, installing and commissioning fire systems and taking on various design and sales-focused roles.
His expertise in the fire industry and his passion for the company's core product – the popular Nimbus remote fire alarm management platform – have rendered Martin an invaluable member of the team.
“I’m so excited to take on this new role at FireMate,” enthused Martin. “Our industry is changing rapidly, and I’m eager to help shape the future of fire safety by boosting the uptake of Nimbus and our fire protection maintenance software, both of which have the potential to be game-changers for end users and fire installers alike. My key goal is to grow awareness of our products still further and outline the multiple benefits they can deliver.”
Extended remit
FireMate’s managing director Mike Giuffrida has expressed his confidence in Martin’s abilities. “We’re thrilled to promote Peter to the newly-created role of UK business manager. He has been a valuable member of our team for over four years now, and we’re excited to see what he will accomplish with his extended remit. Peter’s passion for the industry and his commitment to FireMate’s products make him the perfect fit for this role.”
FireMate exists to fulfil a pressing – and often legally mandated – requirement for enhanced asset management, monitoring and reporting in the fire sector. Developed by industry experts with a passion for effective fire safety, the company’s fire protection maintenance software and remote fire alarm management solutions underpin a “seismic change” in the approach adopted by many fire system installers and their clients, affording them greater oversight, awareness and reassurance than ever before.
*Further information on FireMate’s solutions is available online at www.firemate.com
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