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Matthew Jones appointed head of sales for UK and Ireland at Advanced

31 July 2023

LIFE SAFETY solutions manufacturer Advanced has appointed Matthew Jones as head of sales for the UK and Ireland as the business continues to accelerate growth across its fire protection and emergency lighting ranges in the region.

Jones brings to the role extensive knowledge of Advanced’s products and customer base having spent the last four years as the company’s emergency lighting business manager. Prior to that appointment, Jones managed a large part of the fire detection product portfolio for Halma plc stablemate Apollo Fire Detectors.

Since joining Advanced in 2019, Jones has spearheaded the business’ emergency lighting function, successfully delivering a strategy that has driven sales and revenue growth for the department, while in parallel forming close links with new and existing customers.

In the newly created role of head of sales, Jones will build on these relationships as the company seeks to work more collaboratively with its partners in the UK and Ireland.

Jones, who is currently studying part-time for an MBA at the University of Portsmouth, said: “During my time working at Advanced, I’ve seen first-hand the quality, breadth and reputation of our life safety solutions, from fire protection through to emergency lighting and evacuation alert systems, so I’m thrilled to have the opportunity to showcase them on a wider scale.”

He concluded: “I look forward to working closely with customers across the UK and Ireland in order to show them what else we can do to solve their issues and how we can support their businesses in general.”

Mike Cottam, sales director at Advanced, stated: “The UK and Ireland region continues to be a key area of focus for us. To date, we’ve been very successful in building our business in the region. The creation of the new role represents both our continued investment in this market and our commitment to adapt to customer needs, allowing us to provide an even better service.”

Cottam added: “Matthew’s appointment means that our customers will continue to benefit from the expertise of our regional sales team, while also enjoying the additional advantages that come with a closer and more collaborative partnership.”

*Further information is available online at www.advancedco.com