simPRO names tech professional Rachel Truair as new CMO

Truair’s extensive track record of success as a technology marketing executive leading teams through global growth will aid simPRO’s plans to put the power of its platform in the hands of the trades, from the enterprise level through to small business owners.

Indeed, Truair’s diverse B2B leadership experience has seen her drive global marketing for Fortune 100 companies and high-growth start-ups, among them Adobe, Magento, Confluent and Oracle. She has also led multiple organisations through successful exits in both IPOs and acquisitions.

Most recently, Truair was CMO at Cart.com. During her tenure, she built an integrated marketing strategy that enabled the e-commerce technology and services company to successfully achieve its marketing goals more effectively and efficiently.

Growing the business

“I’m beyond excited to join simPRO at what is a crucial time in the company’s development,” explained Truair. “I have a long-held belief that organisations need leaders who can both blaze trails and lay bricks. I will do both at simPRO, helping to grow the business such that trade service companies in the fire and security sectors, for example, can improve their own internal structures and technologies.”

simPRO’s all-in-one software platform empowers trade businesses to gain control over their entire workflow, including quoting, scheduling, inventory tracking and invoicing among other project management functions.

“simPRO is already a category leader for trade service businesses,” asserted Gary Specter, CEO of simPRO. “My vision for the company is to continue to expand our reach. To do so, I need leaders who not only share that vision, but can execute on it. I’ve worked with Rachel before now and I know the expertise she brings to bear. I couldn’t ask for a better marketer and storyteller to help us realise simPRO’s full potential.”

Smart technology solutions

simPRO’s smart technology solutions and expert long-term support help businesses build, repair and power their future with complete control over operations.

The business supports upwards of 8,000 businesses and 200,000 users worldwide in the fire protection, security, electrical, plumbing and HVAC industries through 400-plus employees operating from six global offices.

*Further information is available online at www.simprogroup.com