Mike Cottam appointed sales director at Advanced

Cottam’s most recent role as EMEA segment and channel leader within 3M’s Abrasive Systems Division based in Dubai witnessed him heading up the sales and marketing strategy to expand the division’s customer base into key metal working segments across Europe, the Middle East and Africa.

In his new role at Advanced, Cottam will draw on his wide-ranging experience to lead the company’s sales, marketing, customer service and technical support teams in delivering excellent customer experiences and accelerated growth in both new and existing markets. Promoting the business’ values and building upon its strong brand reputation will also be important areas of focus.

Commenting on his new role, Cottam told Fire Safety Matters: “Advanced has a clear purpose of creating a safer future, which is something I’m very passionate about and eager to play my part in achieving. I’m excited to be joining the company at a time when, despite a challenging economic backdrop, the business is continuing to thrive and expand into important new areas of fire and life safety. I’m very much looking forward to working with teams across the business to build upon the excellent foundations already in place and develop new markets and channels that will allow us to bring the benefits of our solutions to an ever-wider range of customers.”

Advanced’s managing director Pete Browitt affirmed: “Mike brings a valuable breadth of skills and experience to our leadership team. Having worked across diverse sectors including healthcare, personal safety, infrastructure protection and abrasives, he will be able to draw on Best Practice from these areas to introduce new opportunities and approaches to our business.”

Further, Browitt observed: “Mike’s proven commercial background, combined with a strong customer focus, will help in taking us to the next level of our growth strategy and keep us at the forefront of our industry.”